Why Try to Forecast the Future? So Your Business Can Prepare in Advance, Anticipating What’s Ahead and Reacting Accordingly.
A Thought Leadership whitepaper from Akili, Inc.
Interestingly a lot of companies still use business forecasting approaches that:
- Rely solely on historical performance to predict future results
- Are not refreshed on a regular basis
In other words they are not really forecasting in the true sense of the word. In this paper we are going to review the underlying problems associated with static forecasting based on lagging indicators and then discuss an alternative approach using leading indicators and continuous forecasting.
