Consumer Packaged Goods (CPG) corporations produce, promote, and distribute products designed for consumption by the general public, commonly referred to as “finished goods.” These products usually include fast-moving consumer goods (FMCG) such as food and household items, durable goods (e.g. dishwashers), clothing, electronics, and other consumer products.
The primary objectives of CPG companies include:
- Product innovation
- Consumer journeys
- Brand loyalty
- Customer efficiency